UI/UX Sage + Brand Strategy Intuitive + Design System Savant + Team Psychologist + Purposeful Disruptor

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Featured Work
Black and white photograph of a person walking past a raw concrete architectural wall with '//Hagen' text overlay.

Hagen -Creating a Brand that is still relevant in 20 years

Client
Hagen Design
Role
Design Director, Brand Strategy
Mission
Distilling a design legacy into a timeless identity
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About

Enter Hagen

I am a Director of UI/UX & Design with over 20 years of professional experience operating at the center of high-stakes brand and product delivery for tech startups, media companies and legacy corporations.

Close-up dramatic portrait of Markus Hagen wearing black-framed glasses, with subtle color streak overlay elements.

Clients hire me to bring structural calm and clarity to the insanity of building brands and products in the age of AI. I turn operational chaos into predictable systems that ship and succeed.

Brand and product delivery has always been chaotic; adding AI to the mix just dials up the volume. But the fundamental rules haven’t actually changed. My approach is simple: look past the noise, respect the legacy systems and culture already in place, and integrate new adaptive workflows that incrementally improve the process—without compromising the value of what already exists.

Brands I worked with

Viking Cruises official vector logo in white.
Oceania Cruises typographic brand mark in white.
Sony corporate typographic wordmark in white.
Siegel plus Gale minimalist corporate identity logo.
CTO Forum typographic geometric logo.
Amplify soundwave graphic vector logo.
R8 Games geometric interlocking chain link vector logo.
NBC classic peacock symbol and corporate logo.
Cryptozoic Entertainment shield and typography logo.
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Results

Measurable Impact

700%
_01
Contributed to significant client growth and positioned them for lucrative acquisitions (One SaaS client experienced a valuation increase by a rumored 700%).
Three
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Built strong client relationships throughout my career, continuously exceeded expectations, and transformed several one-off engagements into long-term retainers with significant scope expansions.
3 Million
_03
Played a key role in raising more than $3 million in funding for a tech startup from private investors and helped create interest from Silicon Valley Venture Capital heavyweights.
Multiple
_04
Received multiple design awards throughout my career, most notably an Emmy Award for interactive storytelling.
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